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this is our world

from Sweden
with löve


In Sweden we have learnt to love our planet.
We embrace nature, look for sustainable energy, work
to minimize waste and take every opportunity

to create new ways to protect our beautiful world.

Noel - Founder and CEO of The Humble Co.
Picture from Jamaica 2014.

our humble vision

When we are lucky enough to be born in an affluent part of the world it should be our duty to take care of the less fortunate. Many children will never own any oral care products and we’re depleting natural resources and filling up the oceans with used products.

Can we change our ways of production and consumption? Can we help provide oral care products to those that need it most? The answer is yes! 

As a dentist, The Humble Co. was founded to create products that are good for you and kind to our planet. Every Humble purchase goes towards funding projects for the benefit of children in need

Join the movement. Make the switch. Go Humble.

Noel A. - Founder, CEO


Humble stOry


Humble beginnings

Set up in 2013, The Humble Co. is growing across the world. The products are today available at thousands of stores and dental clinics. Based in Sweden, The Humble Co. is leading a small revolution in oral care products - from design and manufacture to humbleness.


Humble Brush was conceived, designed and is now manufactured under the guidance and supervision of dentists. We believe that first and foremost, it must be a good toothbrush for both adults and children. We have therefore put significant time into testing and refining the design to meet this priority objective.


Around the world, Scandinavian design is admired for its simplicity and efficiency. This has extended into efficient and environmentally conscious manufacturing, distribution and aftercare. Humble Brush is proud of its Swedish origins and is unashamed of the influence this has had on the design and development of our toothbrushes.

The plastic pröblem


3.6 Billion Plastic Brushes

We are a bulldog in the fight against the plastic toothbrushes. We choose to call it a fight since the world consumes more than 3.6 billion plastic toothbrushes every year - most of which end up in landfills and oceans! With a beautiful and simple design, Humble Brush is a serious alternative to regular plastic toothbrushes. No disadvantages! Why would you ever want to buy a plastic toothbrush again? Stop plastics. Be Humble.


As we seek to enjoy the beautiful oceans and beaches of the world in which we live, it is a crime to see the amount of plastic waste that litters and poisons our environment. Help reduce this - go Humble today!


love where
we live

At Humble Brush, we give back.
Every Humble purchase helps fund
oral care for a child in need.



Live a Humble life

We want to sell the best quality oral care products while protecting the environment and improving the oral health of people who can’t afford or don’t have access to dental care. We’ve found reliable and respected organizations that share our vision for a society where no person lives without the most basic means to prevent oral disease. Every Humble Brush sold helps children in need participate in a comprehensive preventive oral care program.

Our HUMBLE dream

clean oceans
& A smile
for everyone


A Humble smile

The mouth plays a vital role in our life. We breathe, eat, speak and kiss with it. Everyone sees the value of maintaining oral health. But what is the highest level of care? Prevention! Daily toothbrushing and a nutritious diet are the best ways to to avoid both oral disease and the need for invasive dental treatment. Help give everyone a Humble smile.